OUR STORY

IN THE WIDE TAPESTRY OF DREAMS and a strong GROUNDING in RELITY OF EVERYDAY LIFE, AN ADVENTURE BEGINS. TWO WOMEN WHO SET OUT TO PROVIDE THE BEST LIFE FOR THEIR CHILDREN

HAD AN IDEA OF MAKING HIGH QUALITY AND ASTHETICALLY PLEASING GARMENTS for women.

BACK IN 1999, WITH JUST 1 TAILOR, A HANDFUL OF POTENTIAL CUSTOMERS AND NO FORMAL KNOWLEDGE OF GARMENT DESIGN, A MATCHBOX SIZED SHOP

began its journey IN BANGALORE, INDIA.

SISTERS SUSHEEE AND SHYLA FOUND AN OUTLET FOR THEIR LOVE FOR EMBROIDERY AND CRAFTSMANSHIP THAT THEY HAD PICKED UP AS TEENAGERS IN THEIR CONVENT IN

COORG, A SMALL DISTRICT IN SOUTH INDIA.

THEIR UNDYING LOVE FOR nature and specifically FLOWERS COULD BE SEEN IN THEIR CREATIONS. THEY DID NOT HAVE A FORMAL EDUCATION IN BUSINESS, BUT THEY

 UNDERSTOOD the pulse of the customers, they understood COLORS, DESIGNS AND FABRICS TO ITS CORE.

 THEY began to understand

HOW POWERFUL LOOKING PRESENTABLE WAS. THEY UNDERSTOOD THE PULSE OF THE INDEPENDENT WOMAN, THEY UNDERSTOOD WHAT IT MEANS TO FORGE AN

 IDENTITY THAT WAS BEYOND THE REALM OF SOCIETAL EXPECTATIONS.

.

THEY SOON BECAME FAMOUS IN THE AREA FOR PROVIDING a GREAT fit WITH A SIDE OF ENTERTAINING GOSSIP.

Armed with a commitment to wooing their customers and striving to provide high value, the sisters HAD THEIR OWN LITTLE SHOP UP AND RUNNING.

TODAY, AFTER MORE THAN 2 decades AND COUNTLESS UPS AND DOWNS HISTORY REPEATS, THEY WANT TO FORAGE INTO THE WILD AGAIN AND BRING TO THE WORLD A FASHION LINE THAT

IS DISTINCTLY DEEP ROOTED IN ARTISANAL WORK AND EVERYTHING HANDMADE.

THANK YOU FOR WELCOMING JAJIBELLI.