OUR STORY

In the wide tapestry of dreams, grounded in the reality of everyday life, an adventure began. Two women, determined to give their children the best life, envisioned creating garments that were both high-quality and aesthetically pleasing. It all started in 1999, in a tiny matchbox-sized shop in Bangalore, India. With just one tailor, a handful of potential customers, and no formal knowledge of garment design, sisters Susheee and Shyla set out on their journey. Their love for embroidery and craftsmanship, nurtured during their school days in a convent in Coorg, found its true outlet here. Deeply inspired by nature—and flowers in particular—their creations carried the essence of beauty and elegance.

Though they had no formal business education, they possessed a rare gift: they understood their customers. They understood colors, fabrics, and designs, and most importantly, they understood the independent woman—her need to look presentable, her desire to express herself, and her courage to forge an identity beyond societal expectations. Soon, their little shop became well-known, not just for the perfect fit but also for the warmth, charm, and conversations that came along with it. Armed with passion, creativity, and unwavering dedication, the sisters built a space that celebrated individuality and artistry.

And now, more than two decades later, after countless ups and downs, history repeats itself. With renewed spirit, they step forward once again—to bring the world Jajibelli: a fashion line deeply rooted in artisanal work, nature’s beauty, and the timeless art of everything handmade.

Thank you for being part of our journey. Welcome to Jajibelli.

To become a global fashion house that represents the harmony of tradition and modernity, bringing artisanal craft and handmade beauty to women everywhere.